4. Legal Grounds for Processing

We process your personal data under the following legal bases:

Consent – when you voluntarily submit your information or opt in for marketing communications.

Contract performance – to provide the cleaning services you have requested and manage your bookings.

Legitimate interests – to improve our services, communicate with you, maintain Website functionality, and run our business efficiently.

Legal obligation – to retain financial or accounting records as required by UK law.

5. How We Use Your Personal Data

Your data may be used for the following purposes:

Responding to enquiries and providing requested services

Communicating service updates, confirmations, or changes

Processing payments and invoices

Tracking usage of our Website for analytics and improvements

Protecting against fraud, illegal activity, or unauthorized access

Improving customer service and operational management

6. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, including:

Active customer records:

Duration of service relationship plus 6 years Enquiries not resulting in bookings: 2 years Financial records: 7 years (as required under UK tax law)

Cookies: Retention as per individual cookie expiry (see Section 8) After these periods, data is securely deleted or anonymized.

7. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They help websites function efficiently, improve user experience, and provide analytical information.

7.2 How We Use Cookies We use cookies to: Ensure the Website functions properly and securely Analyse Website performance and visitor behaviour Enhance and personalise your browsing experience Support marketing and remarketing campaigns on platforms like Meta (Facebook)